Brightcove on the HOOQ to support OTT across Asia Details Joseph O'Halloran | 24 June 2019 Leading Asian OTT service HOOQ has selected the Brightcove Video Platform as the underlying streaming solution to power its live and video-on-demand service to subscribers across Southeast Asia and India. Launched in 2015 in partnership with Sony Pictures, Warner Bros, and Singtel, HOOQ is a premium subscription-based over-the-top service offering over 20 channels in partnership with brands such as Discovery Channel, TLC, Hits, as well as local and regional channels. The service delivers over 10,000 hours of Hollywood blockbusters and television series as well as popular local movies and programmes, plus over 50 live channels to customers. Its footprint covering Singapore, Indonesia, Thailand, Philippines, and India serves a potential market size of a billion consumers. Over the course of 2019,the service is seeking a massive injection of local originals with 100 titles planned for production by the end of the year. Brightcove says that its Video Platform will allow HOOQ to stream live and on-demand content at scale, on any device, and monetise content using a combination of payment tiers including: ad-supported, subscription and transactional video-on-demand, as well as a freemium layer with over 20 free-to-air (FTA) channels. HOOQ also serves ads on its live streamed content with server-side ad insertion technology powered by Brightcove SSAI. SSAI technology allows HOOQ to integrate ads into the video stream, delivering a premium viewing experience without , claimed Brightcove, buffering or disruptions.