Freesat has appointed Michelle Wilding-Baker as its new Head of Digital Marketing.Michelle will be responsible for overseeing all of Freesat’s digital footprint as well as its content and social strategies. She joins the subscription-free satellite service from the company she founded, Oh Mishy, where she provided strategic advice on audience growth and retention strategies across owned and ROI+ paid channels, specialising in PPC, SEO, social, site and CRM.Michelle also spent several years at the Telegraph Media Group, first as SEO & Content Marketing Manager (Financial Services).Commenting on the appointment, Andre Santos, Director of Marketing at Freesat said, “It’s wonderful to welcome a talent as experienced as Michelle into Freesat in this hugely important year for the company, as we launch our next generation, 4K-ready set top boxes into the UK market. I am certain that she will build upon the solid foundations we have and use her wealth of experience to deliver a first-class digital experience for our customers and prospects.”